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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

The Circular Economy: lost in translation
March 09, 2020

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Does circular economy terminology create misleading understandings, hindering its real-world implementation? Businesses and policymakers frequently discuss the challenges of transitioning to this new economic system, grappling with barriers like finance, policy, and supply chains.

While these are crucial, an often-overlooked challenge lies in the words and terminology themselves. This group will explore why choosing the right terms is as vital to the transition as finding alternatives to single-use plastic, identifying influential words and phrases.