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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Why do circular business models fail to scale? Relying on a narrow business case
October 27, 2025

Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case. The Ellen MacArthur Foundation's "How not to fail" report and a recent podcast with researchers Maddy Oliver and Ella Hedley highlight that sustainability-focused pitches can lower internal commitment. They advocate for commercial collaboration, citing the HolyGrail partnership. Listen to episode 196 for more.

The Ellen MacArthur Foundation is an international charity promoting a circular economy. Subscribe for insights: YouTube. Learn more: ellenmacarthurfoundation.org. Follow us: Instagram, LinkedIn. Your support helps spread the word.