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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

How are VISA developing brand loyalty with consumers? #shorts
August 10, 2025

In this episode of the Circular Economy Show, Georgie Rose (Selfridges) and Simon Davies (VISA) discuss how their behavioral lab makes circular behaviors irresistible, bridging the gap between customer intent and action. Watch the full discussion.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for more insightful videos. Learn more about our work and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/), or visit our [website](http://www.ellenmacarthurfoundation.org).