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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

How do we make circular behaviours irresistible?
June 24, 2025

In a recent Circular Economy Show episode, Georgie Rose (Selfridges) and Simon Davies (VISA), collaborating with Mindworks Marketing, discuss their behavioral lab's work. They explore how subtle language variations influence customer behavior towards circular shopping, focusing on making beauty product refills as appealing as new items. The initiative aims to embed circular shopping as an intuitive and exciting norm, bridging the gap between customer intent and action.

Listen to the episode for full insights. The Ellen MacArthur Foundation, an international charity promoting a circular economy, encourages engagement. Learn more on their [website](https://www.ellenmacarthurfoundation.org), subscribe on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), and follow them on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).