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Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

How do we make circular behaviours irresistible?
June 24, 2025

In a recent Circular Economy Show episode, Georgie Rose (Selfridges) and Simon Davies (VISA), collaborating with Mindworks Marketing, discuss their behavioral lab's work. They explore how subtle language variations influence customer behavior towards circular shopping, focusing on making beauty product refills as appealing as new items. The initiative aims to embed circular shopping as an intuitive and exciting norm, bridging the gap between customer intent and action.

Listen to the episode for full insights. The Ellen MacArthur Foundation, an international charity promoting a circular economy, encourages engagement. Learn more on their [website](https://www.ellenmacarthurfoundation.org), subscribe on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), and follow them on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).