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Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

How can marketers turn ideas into impactful action?
June 16, 2025

The Circular Economy Show explores how marketers can shift from the linear to the circular economy. Experts Deb Caldow (Diageo) and Rachel O’Reilly (Accenture Song) discuss turning ideas into impactful actions for economic growth and environmental benefits. Topics include storytelling for circular products, engaging supply teams, and the need for internal buy-in and experimentation.

Read 'The marketing playbook for a circular economy' [here](https://www.ellenmacarthurfoundation.org/marketing/overview) or watch episode 176: 'Driving demand for circular economy' [here](https://youtu.be/4EH_KkkyiPc). The Ellen MacArthur Foundation, an international charity, promotes the circular economy. Subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit their [website](https://www.ellenmacarthurfoundation.org) for more.