Drawing on his plastic industry expertise, Geoff Norby offers a relevant perspective on sustainability. He highlights its crucial role in long-term business prosperity, emphasizing that it extends

Drawing on his plastic industry expertise, Geoff Norby offers a relevant perspective on sustainability. He highlights its crucial role in long-term business prosperity, emphasizing that it extends beyond environmental concerns to impact shifting business mindsets.

This talk was presented at a TEDx event, an independently organized local community initiative. Learn more at http://ted.com/tedx.

During the reboot of the world's economy, Geoff Mulgan, CEO of the National Endowment for Science Technology and the Arts (NESTA) and a visiting professor, proposes a transformative approach.

During the reboot of the world's economy, Geoff Mulgan, CEO of the National Endowment for Science Technology and the Arts (NESTA) and a visiting professor, proposes a transformative approach. Instead of allocating bailout money to failing old industries, he suggests utilizing stimulus funds to establish new, socially responsible companies, aiming to improve the world.

Mulgan also questions the effectiveness of GDP as a measurement tool for a new, sustainable economy. His insights are available on http://www.ted.com.