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Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

How to measure marketing success in a circular economy
March 23, 2026

The circular economy enables products to be sold multiple times, driving revenue and shifting business focus from short-term profit to long-term strategic advantages. This model addresses challenges like climate change and waste.

On The Circular Economy Show, Fin and Emily Hill (Kantar) discuss measurement guidance for marketing teams. They explore redefining success across commercial, brand, creative, and consumer insight, leveraging measurement to unlock resources for circular initiatives. Share or review the episode.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy. Subscribe on their YouTube channel, learn more at www.ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.