This final episode of our mini-series, based on the Ellen MacArthur Foundation's report "How not to fail: Avoiding 10 common pitfalls when scaling circular business models," highlights the

This final episode of our mini-series, based on the Ellen MacArthur Foundation's report "How not to fail: Avoiding 10 common pitfalls when scaling circular business models," highlights the critical role of coordination. Lead researchers Maddy Oliver and Ella Hedley explain that successful circular models require more than a strong design; they demand empowered and aligned teams with shared goals, incentives, and ownership to scale effectively.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to address global challenges like climate change and pollution. Find more insightful videos by subscribing to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Explore our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) or [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case.

Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case. The Ellen MacArthur Foundation's "How not to fail" report and a recent podcast with researchers Maddy Oliver and Ella Hedley highlight that sustainability-focused pitches can lower internal commitment. They advocate for commercial collaboration, citing the HolyGrail partnership. Listen to episode 196 for more.

The Ellen MacArthur Foundation is an international charity promoting a circular economy. Subscribe for insights: YouTube. Learn more: ellenmacarthurfoundation.org. Follow us: Instagram, LinkedIn. Your support helps spread the word.

To build a competitive and resilient future, the fashion industry must embrace circular business models. A new film from The Fashion ReModel, an Ellen MacArthur Foundation project, highlights

To build a competitive and resilient future, the fashion industry must embrace circular business models. A new film from The Fashion ReModel, an Ellen MacArthur Foundation project, highlights real-world examples from Arc’teryx, H&M Group, and Tapestry (Coach), demonstrating how to make money without making more clothes.

These models—including rental, resale, repair, and remaking—offer economic resilience by reducing exposure to supply chain disruptions and price volatility. Businesses can embed these strategies into their core operations. The Ellen MacArthur Foundation, an international charity promoting a circular economy, encourages action. Explore insights: ellenmacarthurfoundation.org/the-fashion-remodel/insights

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A new film explores how the fashion industry can build a competitive, desirable, and resilient future. It features Arc’teryx, H&M Group, and Tapestry (Coach), participants in The Fashion ReModel

A new film explores how the fashion industry can build a competitive, desirable, and resilient future. It features Arc’teryx, H&M Group, and Tapestry (Coach), participants in The Fashion ReModel – an Ellen MacArthur Foundation project demonstrating how to generate profit without producing more clothes.

The Ellen MacArthur Foundation is an international charity championing the circular economy: eliminating waste and pollution, circulating products and materials, and regenerating nature.

Watch the full film to learn more. Subscribe to their YouTube channel, visit the Foundation's website, and follow them on Instagram and LinkedIn.

This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic

This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic misalignment pitfalls by integrating business operations, customer needs, and product requirements for scalable success.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, led this research. Support their mission to eliminate waste and regenerate nature by leaving a review or subscribing for more insights.

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Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular

Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular business models." Learn practical steps to avoid common mistakes and enable transformative scale. Key topics include circular opportunities, the necessity of a scaling plan, and aligning models with existing business strategy.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Access the full report here. Find more insights and subscribe to their work at www.ellenmacarthurfoundation.org and YouTube.

Political and economic shocks present opportunities for market transformation. In this episode, Jonquil Hackenberg (Ellen MacArthur Foundation) and Lindsay Hooper (Cambridge Institute for

Political and economic shocks present opportunities for market transformation. In this episode, Jonquil Hackenberg (Ellen MacArthur Foundation) and Lindsay Hooper (Cambridge Institute for Sustainability Leadership) discuss how businesses can collaborate to drive system-wide change.

They explore catalysing market interventions, designing out competitive disadvantages, and building pre-competitive coalitions. Harnessing business and private sector power is crucial for real transformation towards a circular economy, which eliminates waste and regenerates nature.

Learn more about commercial collaboration: Commercial Collaboration. Read CISL’s report: Competing in the Age of Disruption. Find more at ellenmacarthurfoundation.org.

Waste and pollution are design outcomes, meaning we can design them out. This podcast episode features Joe Iles from the Ellen MacArthur Foundation, discussing what circular design truly entails.

Waste and pollution are design outcomes, meaning we can design them out. This podcast episode features Joe Iles from the Ellen MacArthur Foundation, discussing what circular design truly entails. Explore how it differs from traditional approaches, its creative crossovers, and how designers can shape a better system.

The Ellen MacArthur Foundation, an international charity, promotes a circular economy that eliminates waste, circulates products, and regenerates nature through design. Learn more about circular design here and the Foundation's work here.

Subscribe to their YouTube channel here. Follow them on Instagram: @EllenMacArthurFoundation and LinkedIn: Ellen MacArthur Foundation.

Amid rising emissions and the rollout of renewable energy, climate mitigation is a central priority for China. This episode features Lei Chen from the Ellen MacArthur Foundation’s China team,

Amid rising emissions and the rollout of renewable energy, climate mitigation is a central priority for China. This episode features Lei Chen from the Ellen MacArthur Foundation’s China team, who discusses China's potential to accelerate global circular transitions. The circular economy offers China a "triple win" for achieving its climate ambitions, a concept explored in the article: ‘The circular economy: a ‘triple play’ solution for achieving China’s climate objectives’.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates products, and regenerates nature. For more insights, subscribe to their YouTube channel: Ellen MacArthur Foundation, and find more about their work at www.ellenmacarthurfoundation.org. Follow them on Instagram and LinkedIn.

Explore how a circular economy can future-proof European cities and create investment opportunities. In the third "Circling Back" episode of the Circular Economy Show, Lou Waldegrave speaks with

Explore how a circular economy can future-proof European cities and create investment opportunities. In the third "Circling Back" episode of the Circular Economy Show, Lou Waldegrave speaks with Julia Okatz (Systemiq) and Joss Bleriot (Ellen MacArthur Foundation). They discuss how circular strategies integrate nature into urban environments, building resilience against extreme weather while generating significant economic, environmental, and social benefits. This approach offers a powerful, nature-positive way forward for cities facing climate stress.

The Ellen MacArthur Foundation, an international charity, champions the circular economy—a design-driven model eliminating waste and regenerating nature. Discover more about circular cities and the Foundation's work on their website. Subscribe to their YouTube channel and follow them on Instagram and LinkedIn to support their mission.