Explore cutting-edge circular economy innovations transforming everything from mountain jacket design to major events like the London Marathon and Nordic World Ski event. This broadcast reveals

Explore cutting-edge circular economy innovations transforming everything from mountain jacket design to major events like the London Marathon and Nordic World Ski event. This broadcast reveals how circular thinking is gaining traction across industries.

Hear three stories: Nani Pajunen (Sitra) on the Nordic World Ski event; Pierre Paslier (Notpla) showcasing OOHOs at the London Marathon ([Edible Water Bottle](https://www.youtube.com/watch?v=7SEQ6wMEQzQ)); and Elisabetta Baronio (VF Corporation) presenting Napapijri's 100% recyclable Infinity jacket. Discover key learnings for the sports industry from these sustainable solutions.

Notpla, an Earthshot Prize 2022 winner, combats plastic waste with an edible, soluble membrane that holds liquids. Co-founder Pierre Paslier explains how this innovation replaces plastic

Notpla, an Earthshot Prize 2022 winner, combats plastic waste with an edible, soluble membrane that holds liquids. Co-founder Pierre Paslier explains how this innovation replaces plastic packaging, demonstrated effectively at the London Marathon. The Ellen MacArthur Foundation, a UK charity, champions the circular economy—a system designed to eliminate waste and pollution, circulate materials, and regenerate nature.

For more insightful videos, subscribe to The Ellen MacArthur Foundation on YouTube. Learn more about their work at ellenmacarthurfoundation.org and follow them on Instagram, Facebook, Twitter, and LinkedIn.

Explore cutting-edge circular economy innovations transforming the sports industry. This broadcast delves into how circular thinking impacts everything from mountain jacket design to major events

Explore cutting-edge circular economy innovations transforming the sports industry. This broadcast delves into how circular thinking impacts everything from mountain jacket design to major events like the London Marathon and Nordic World Ski event.

Hear from three experts: Nani Pajunen (Sitra) on the Nordic World Ski event, Pierre Paslier (Notpla) on edible packaging at the London Marathon, and Elisabetta Baronio (VF Corporation) showcasing Napapijri’s 100% recyclable Infinity jacket.

Discover key lessons for the entire sports industry from these groundbreaking initiatives.