Harry Kreisler of the University of Berkeley interviews Amory Lovins on Natural Capitalism (http://www.natcap.org/). Lovins discusses the Rocky Mountain

Harry Kreisler of the University of Berkeley interviews Amory Lovins on Natural Capitalism (http://www.natcap.org/). Lovins discusses the Rocky Mountain Institute (http://www.rmi.org/) and analyzes how the profit motive can redesign the relationship between the environment and capitalism.

Drawing on his three-decade career as an innovator, Lovins explains how ideas can impact business practices and government policy. The ultimate goal is to foster environmental sustainability.

Amory Lovins offers a vivid analogy for the evolution of electric vehicles: "Ford's and Edison's industry are getting together to eat Rockefeller's industry."

This statement suggests that

Amory Lovins offers a vivid analogy for the evolution of electric vehicles: "Ford's and Edison's industry are getting together to eat Rockefeller's industry."

This statement suggests that the combined forces of manufacturing and innovation are displacing the fossil fuel industry as electric transportation advances.

Amory Lovins, Cofounder and Chairman Emeritus of Rocky Mountain Institute, reflects on the 50th anniversary of Earth Day.

He highlights RMI's unwavering commitment to protecting our planet,

Amory Lovins, Cofounder and Chairman Emeritus of Rocky Mountain Institute, reflects on the 50th anniversary of Earth Day.

He highlights RMI's unwavering commitment to protecting our planet, emphasizing the organization's dedication to sustainable solutions for a healthier future.

The fifth year of "Living Between Worlds—with Grace, Dignity, and Power" launched with special guest Hunter Lovins. The discussion explored COP28 and its climate implications: what happened,

The fifth year of "Living Between Worlds—with Grace, Dignity, and Power" launched with special guest Hunter Lovins. The discussion explored COP28 and its climate implications: what happened, what didn't, and what's next. Hunter, a brilliant and outspoken expert, is President of Natural Capitalism Solutions, Managing Partner at NOW.partners, and co-founder of the Future Economy Forum.

These meaningful conversations attract executives, sustainability professionals, investors, activists, and more. Join us on the third Wednesday of every month, 12:00-1:30pm Pacific. Register here: https://bit.ly/LivingBetweenWorlds. Don't forget to like and subscribe!

L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS), discusses the

L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS), discusses the business case for sustainability and the vital role of entrepreneurs. This presentation was part of a TEDx San Joaquin event.

NCS educates senior decision-makers across business, government, and civil society. Its mission is to restore and enhance natural and human capital, thereby increasing prosperity and quality of life. Lovins is also the author of *The Way Out*.

Hunter Lovins asserts that sustainability issues are driving unavoidable change, compelling businesses to adapt whether they choose to or not.

She highlights strong evidence indicating that

Hunter Lovins asserts that sustainability issues are driving unavoidable change, compelling businesses to adapt whether they choose to or not.

She highlights strong evidence indicating that companies adopting sustainable practices and principles consistently outperform their competitors.