Industrial logging in Oregon's coastal mountains has replaced old-growth forests with monocrop plantations, releasing greenhouse gases, decimating biodiversity, and severely harming rivers through

Industrial logging in Oregon's coastal mountains has replaced old-growth forests with monocrop plantations, releasing greenhouse gases, decimating biodiversity, and severely harming rivers through pollution and habitat destruction. This environmental degradation contributes to a severe crisis for salmon and steelhead across Washington, Oregon, and California.

Hundreds of salmonid populations have been destroyed, and remaining ones are critically endangered, with Pacific salmon numbers down by 98-99%. Urgent action is vital for their survival: protect forests by stopping industrial logging, remove dams and restore aquatic habitats, halt commercial fishing and pollution, and stabilize global warming.

Artifishal explores the decline of wild salmon, highlighting threats from hatcheries and fish farms, and our diminishing connection to nature. Patagonia created this film to spark dialogue and

Artifishal explores the decline of wild salmon, highlighting threats from hatcheries and fish farms, and our diminishing connection to nature. Patagonia created this film to spark dialogue and encourage new approaches to river and fish conservation and management.

For over 40 years, Patagonia has championed wild rivers and fish, providing over $20 million in grants to conservation efforts. We invite you to visit Patagonia Action Works to support groups protecting these vital ecosystems. Further information on our position and scientific resources is available at Patagonia.com/Artifishal and Patagonia Provisions.

Childhood friends Erika and Kayla actively championed river health in their hometown. Through the Youth Tribal Council and a Salmon Run Relay, they raised awareness about the declining Klamath and

Childhood friends Erika and Kayla actively championed river health in their hometown. Through the Youth Tribal Council and a Salmon Run Relay, they raised awareness about the declining Klamath and Trinity rivers. Excessive water diversion for agriculture, requiring dams and heavy irrigation, had severely depleted water tables and fish populations like salmon, sturgeon, and trout.

The Salmon Run Relay, mimicking salmon migration, also educated the community on native diet and culture, featuring a ceremony based on Yurok, Hupa, and Karuk traditions. Erika and Kayla further organized town hall meetings and distributed pamphlets, aiming to unite cultures, promote health, and encourage political engagement for river conservation.