Sustainability: Newscaster Jon Snow talks to Dame Ellen MacArthur about the circular economy and rethinking the future, in a short film looking back on the first year of the Ellen MacArthur

Sustainability: Newscaster Jon Snow talks to Dame Ellen MacArthur about the circular economy and rethinking the future, in a short film looking back on the first year of the Ellen MacArthur Foundation.

Challenging Ellen on the fundamental principles of the Foundation’s mission – to inspire a generation to re-think and re-design for a positive future – Jon investigates the circular economy as a framework for change and questions the actual implementation and impact of such a model on business.

With over 5 years of research and a full year of the Foundation under her belt, Dame Ellen is well placed to handle these testing questions and to make a strong case for the circular economy framework.

The circular economy is a different business model. It’s a different way of looking at the system as a whole. We know our future doesn’t work long term, but within a circular economy it does.

At the first Ministerial Conference on Marine Litter and Plastic Pollution, four leaders outlined why they support a UN treaty on plastic pollution: Andrew Morlet, CEO of the Ellen MacArthur

At the first Ministerial Conference on Marine Litter and Plastic Pollution, four leaders outlined why they support a UN treaty on plastic pollution: Andrew Morlet, CEO of the Ellen MacArthur Foundation, Anne Richards, CEO of Fidelity International, Alan Jope, CEO of Unilever and Marco Lambertini, Director General at WWF International.
For more information on the business call for a UN Treaty on Plastic Pollution, visit plasticpollutiontreaty.org
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.

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