The "membership economy" is profoundly transforming business, comparable to the industrial revolution, states Silicon Valley consultant Robbie Kellman Baxter. This model shifts the consumer-brand

The "membership economy" is profoundly transforming business, comparable to the industrial revolution, states Silicon Valley consultant Robbie Kellman Baxter. This model shifts the consumer-brand relationship from transactional to relational, emphasizing access over ownership and delivering a "forever promise."

While not a new concept—Charles Dickens used subscriptions—modern technology allows businesses to build these ongoing relationships with unprecedented reach. This shift, exemplified by Netflix's success over Blockbuster, prioritizes consistent value and customer certainty. Baxter, author of "The Membership Economy," details this move from one-time payments to recurring revenue and multi-directional communication.

Discover more: Big Think YouTube and Big Think Edge.

Emma, an Environment & Sustainability Expert and Stubborn Optimist, advocates for building connections to foster climate conversations. She has developed environmental and sustainability programs

Emma, an Environment & Sustainability Expert and Stubborn Optimist, advocates for building connections to foster climate conversations. She has developed environmental and sustainability programs for major organizations including Magna International, Target, and Knoll Inc., focusing on compliance, risk management, sustainable design, and supply chain transparency.

With degrees in Environmental Science and Environmental Communications, Emma is a recognized expert, having spoken at the World Environmental Education Congress on environmental connection and stewardship. She also volunteers her expertise to support circular economy initiatives in Canada. This talk was given at a TEDx event. Learn more at ted.com/tedx.

Akshra Dalal's talk addresses societal challenges like pollution and climate change, presenting a surprising solution. She spearheads academic endeavors for JD Institute of Fashion Technology,

Akshra Dalal's talk addresses societal challenges like pollution and climate change, presenting a surprising solution. She spearheads academic endeavors for JD Institute of Fashion Technology, both in India and internationally.

A graduate of Regents University, London, Akshra is a versatile leader, serving as a student counselor, corporate trainer, and curriculum developer. She leads the academic division across India, emphasizing quality and relevant education. Her projects include the London Research Programme with the University of Arts London and expanding the Academy overseas.

Featured in Outlook Splurge as a promising entrepreneur, Akshra has contributed to various education forums. This talk was given at an independently organized TEDx event. Learn more at https://www.ted.com/tedx.

Nick Jankel, founder of WECREATE WORLDWIDE, helped launch the Xbox brand and instigated a highly successful TV show. He guides organizations and individuals in innovation,

Nick Jankel, founder of WECREATE WORLDWIDE, helped launch the Xbox brand and instigated a highly successful TV show. He guides organizations and individuals in innovation, leadership, entrepreneurship, and collaboration to 'switch on' to opportunities for creativity, growth, and thriving.

His book, Switch On: How to Ignite Your Creative Spirit with the New Science of Breakthrough, published May 20, 2014, is available on Amazon and at local bookstores.

Learn to effectively discuss the Energy Innovation Act and other carbon pricing policies. This session covers key messages, audience tailoring, and available resources. A Q&A discussion is

Learn to effectively discuss the Energy Innovation Act and other carbon pricing policies. This session covers key messages, audience tailoring, and available resources. A Q&A discussion is available here.

Our expert speakers include Lesley Beatty, CCL Director of Marketing, who enhances brand and volunteer experience; Morgan McCue, focusing on climate legislation research and policy advocacy; and Sara Wanous, CCL Research Coordinator. Full bios for Lesley (link) and Morgan (link) are available.

Our May event features Sara Wanous (CCL Research Coordinator) and Gil Jenkins, VP of Communications and Public Affairs for Hannon Armstrong. Hannon

Our May event features Sara Wanous (CCL Research Coordinator) and Gil Jenkins, VP of Communications and Public Affairs for Hannon Armstrong. Hannon Armstrong is a leading investor in climate change solutions, and Gil guides their communications strategy, media relations, and external partnerships, also supporting government and community affairs.

This conversation is part of our new "Big Tent Climate Talks," a monthly series spotlighting external climate leaders building coalitions for effective solutions. CCL believes diverse policies and perspectives are essential for solving climate change, and these talks foster better collaboration across the political spectrum.

Learn more: Climate Positive Podcast | Join CCL | Register for Next Month

Part 2 of Sustainability Pioneers features companies building a bridge to a renewable energy future. It highlights