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Why trust is so important and how we can get more of it? | Dan Ariely | TEDxJaffa

In his TEDxJaffa talk, "Why trust is so important and how we can get more of it?", Dan Ariely explores trust as a crucial, yet often undervalued, societal force. He discusses its building blocks and how we can design mechanisms to foster more trust.

Ariely, a James B. Duke Professor of psychology and behavioral economics at Duke University, highlights trust's significance. As one viewer noted, trust, particularly trustworthiness in friendships, is fundamental to happiness and longevity, underscoring the talk's profound value.

EarthSayer Dan Ariely

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