The "membership economy" is profoundly transforming business, comparable to the industrial revolution, states Silicon Valley consultant Robbie Kellman Baxter. This model shifts the consumer-brand

The "membership economy" is profoundly transforming business, comparable to the industrial revolution, states Silicon Valley consultant Robbie Kellman Baxter. This model shifts the consumer-brand relationship from transactional to relational, emphasizing access over ownership and delivering a "forever promise."

While not a new concept—Charles Dickens used subscriptions—modern technology allows businesses to build these ongoing relationships with unprecedented reach. This shift, exemplified by Netflix's success over Blockbuster, prioritizes consistent value and customer certainty. Baxter, author of "The Membership Economy," details this move from one-time payments to recurring revenue and multi-directional communication.

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Fast fashion and online shopping are major contributors to landfills. Sustainable fashion expert Kelly Drennan explains how our own closets hold the answer to slowing climate change. Your clothing

Fast fashion and online shopping are major contributors to landfills. Sustainable fashion expert Kelly Drennan explains how our own closets hold the answer to slowing climate change. Your clothing choices are more than just a fashion statement.

Kelly founded Fashion Takes Action to create a sustainable future. She convenes the Ontario Textile Diversion Collaborative (OTDC), increasing textile diversion and developing local reuse and recycling solutions. Kelly also chairs a task force for a Canadian circular fashion standard and produces the annual WEAR conference.

Recognized as a Canadian environmental leader with the 2017 Clean 50 Award, Kelly is a sought-after consultant. This talk was given at a TEDx event. Learn more at ted.com/tedx.